An initiative by Vietnam Children’s Funds, in partnership with RE.LOVED.

About the project:
Preloved to Beloved transforms secondhand fashion into life-saving winter clothes for underprivileged children in Vietnam’s coldest mountain provinces. Fashion items are donated, verified, and resold via RE.LOVED. 100% of the profits fund the purchase of warm clothing for children in need.
The problem:
·Over 140,000 children living in poverty face the cold without proper clothing, risking illness and missing school..
· 4,500 children under 5 die from pneumonia, often due to cold exposure.
· In parallel, tons of usable clothes are discarded every year.
The mission:
Bridge this gap by repurposing fashion into practical impact.
2025 Targets:
· 2,000 items collected
· 2 billion VND raised
· 1,000 children equipped with warm clothing
· Each donated item helps equipe more than one child for the whole winter.
Focus Area: Remote provinces with the harshest winters: Lai Châu, Điện Biên, Lào Cai, Yên Bái, Hà Giang, etc.
How you can help:
1. Donate quality fashion items => Contact: prelovedtobeloved@vietnamchildrensfund.com
2. Shop to support
a. Visit: Preloved to Beloved selection https://reloved.vn/seller/3248/items-for-sale
b. Or download the RE.LOVED app: https://reloved.app.link/nG1I4gAVBJb
3. Spread the word or partner with us: Are you a brand, content creator, or someone who simply cares. Let’s talk.
Learn more:
· Vietnam Children’s Fund page:
Follow us on social media:
· Vietnam Children’s Fund: Facebook
· RE.LOVED: Facebook | Instagram | Linkedin
Press:
- ELLE: https://www.elle.vn/diem-tin/hoi-am-trao-tay-thoi-trang-ben-vung-suoi-am-cho-tre-em-viet-nam/
- Harper's Bazaar: https://bazaarvietnam.vn/chuong-trinh-thien-nguyen-hoi-am-trao-tay-dung-thoi-trang-ben-vung-giup-tre-em-mien-nui/
- Vietnam Travel: https://vntravel.org.vn/thoi-trang-ben-vung-tiep-nhien-hoi-am-cho-tre-em-vung-cao-a6623.html
- Doanh Nhan Magazine: https://doanhnhanmagazine.net/khoi-dong-chuong-trinh-hoi-am-trao-tay/
- Mot & Cuoc Song: https://motvacuocsong.net/khoi-dong-chuong-trinh-hoi-am-trao-tay/
- The Gioi Phu Nu Online: https://thegioiphunuonline.com/khoi-dong-chuong-trinh-hoi-am-trao-tay/
Giving fashion a second life. Giving children a second chance.